WBRU, the longest running FM station in the Providence market, has been on the forefront of the music scene in Rhode Island and southern Massachusetts for over 30 years.
WBRU, with its Alternative Rock format, has long been recognized as the place to hear songs that cannot be heard anywhere else.
WBRU is music intensive…no endless morning talk, no off color or offensive humor. We only feature targeted lifestyle programs and promotions…with the most dynamic, exciting play lists in the business. WBRU plays the lowest number of commercials in the market…insuring maximum listener retention of your message!
WBRU continues to lead the way nationally for the best on air sound in the Alternative Rock format. WBRU has been nominated by Billboard/Monitor magazine for Best Radio Station, Best Program Director and Best Music Director.
Rolling Stone Magazine readers voted WBRU the Radio Station of the Year in a medium sized market for three consecutive years! WBRU is the only station in the country to win this award 3 years in a row!
WBRU Listeners 21+ Plan To Make Big Purchases In The Next Year
Over 22,000 plan to buy furniture
Over 21,000 plan to buy a new computer
Over 20,000 plan to buy a digital camera
Over 16,000 plan to buy a major appliance
Over 10,000 plan to buy a home or condo
Over 10,000 plan to buy cell phone service
Over 9,000 plan to buy an MP3 player
Over 9,000 plan to buy a mattress
Source: Scarborough Research Oct 03-Sept 04 WBRU Households Adults 21+, Monday-Sunday 6a-Midnight
The Audience
Median Age:
27 years old
Age Distribution:
12-24: 44%
25+: 56%
Gender:
Male: 57%
Female: 43%
WBRU’s progressive format attracts a professional person with higher than average income and education. In fact, WBRU listeners ages 21+ are more likely to fall into the following qualitative categories than average for the Rhode Island population:
Household Income of $75,000-$100,000/year: 61% more likely
Employed in a Professional Position: 56% more likely
Employed in a White Collar Position: 36% more likely
Employed Full Time: 21% more likely
College Graduate: 21% more likely
Invests in an IRA: 9% more likely
Invests in Mutual Funds: 9% more likely Source: Arbitron 2004 four book average, Scarborough Research, Oct 2003-Sept 2004, Mon-Sun, 6AM-Midnight.
WBRU Attracts A Professional Adult 25-49 Market
WBRU’s progressive format attracts an adult listenership with higher than average income, education and other attractive qualitative categories. In fact, WBRU listeners ages 25-49 are more likely to fall into the following qualitative categories than average for the Rhode Island population:
College Graduate: 22% more likely
Employed Full Time: 9% more likely
Invests in IRA’s: 45% more likely
Income of $75,000-$100,000/year: 37% more likely
Hires a Financial Planner: 9% more likely
Invests in Mutual Funds: 16% more likely
Owns a Home ($350,000-$500,000): 9% more likely
Has a Post Graduate Degree: 11% more likely
Has a Professional Position: 39% more likely
Has a White Collar Career: 9% more likely
Source: Scarborough Research, Oct 2003-Sept 2004, Monday-Sunday, 6AM-Midnight.
Put us to work for YOUR business.
Mark Stachowski
General Sales Manager
95.5 WBRU FM Radio
88 Benevolent Street
Providence, Rhode Island 02906
