WBRU,
the longest running FM station in the
Providence market, has been on the forefront
of the music scene in Rhode Island and
southern Massachusetts for over 30 years.
WBRU, with its Alternative Rock format,
has long been recognized as the place
to hear songs that cannot be heard anywhere
else.
WBRU is music intensive...no endless
morning talk, no off color or offensive
humor. We only feature targeted lifestyle
programs and promotions…with the
most dynamic, exciting play lists in
the business.
WBRU plays the lowest number of commercials
in the market...insuring maximum listener
retention of your message!
WBRU continues to lead the way nationally
for the best on air sound in the Alternative
Rock format. WBRU has been nominated
by Billboard/Monitor magazine for Best
Radio Station, Best Program Director
and Best Music Director.
Rolling Stone Magazine readers voted
WBRU the Radio Station of the Year in
a medium sized market for three consecutive
years! WBRU is the only station in the
country to win this award 3 years in
a row!
WBRU’s
progressive format attracts
a professional person with higher
than average income and education.
In fact, WBRU listeners ages
21+ are more likely to fall
into the following qualitative
categories than average for
the Rhode Island population:
Household
Income of $75,000-$100,000/year:
61% more likely
Employed in a Professional Position:
56% more likely
Employed in a White Collar Position:
36% more likely
Employed Full Time: 21% more
likely
College Graduate: 21% more likely
Invests in an IRA: 9% more likely
Invests in Mutual Funds: 9%
more likely
Source:
Arbitron 2004 four book average,
Scarborough Research, Oct 2003-Sept
2004, Mon-Sun, 6AM-Midnight.
WBRU’s
progressive format attracts
an adult listenership with higher
than average income, education
and other attractive qualitative
categories. In fact, WBRU listeners
ages 25-49 are more likely to
fall into the following qualitative
categories than average for
the Rhode Island population:
College Graduate: 22% more
likely
Employed Full Time: 9% more
likely
Invests in IRA’s: 45%
more likely
Income of $75,000-$100,000/year:
37% more likely
Hires a Financial Planner: 9%
more likely
Invests in Mutual Funds: 16%
more likely
Owns a Home ($350,000-$500,000):
9% more likely
Has a Post Graduate Degree:
11% more likely
Has a Professional Position:
39% more likely
Has a White Collar Career: 9%
more likely
Source:
Scarborough Research, Oct 2003-Sept
2004, Monday-Sunday, 6AM-Midnight.
